The perfect blend of coffee, cocoa powder and spices lead to a dark, flavorful crust on prime rib, steaks, and even beer butt chicken. Really, it’s perfectly balanced for just about any meat, even scallops (hint, hint). We know it sounds weird, but man, it’s good! Try it and see for yourself. Directions: Oil up the meat, pat the rub on, and get to smokin’ or grillin’.