This is our award-winning rub! 2018 NBBQA Awards of Excellence Winner. Not only is it good on meat, but if you want to dazzle your family and friends with your culinary skills, use it on vegetables, French fries, baked potatoes, or anything else that could use a little seasoning. While it was created for beef, try it on pork, chicken, and fish too. Directions: Loads of flavor in this one so remember a little goes a long way. We’re sure this will become the seasoning you use every day!